In A Nutshell...
I’m a writer, brand consultant, and the founder of Women Who – a London-based platform that connects, supports, and inspires creative working women. I'm also the author of Sunday Times bestseller Little Black Book: A Toolkit For Working Women (4th Estate), and was included on the 2018 Forbes 30 Under 30 list.
A former ad(wo)man, I spent years working at media powerhouse Vice and world-renowned advertising agency AMV BBDO, and was a judge for the 2017 D&AD New Blood Awards.
I graduated from Oxford University with a degree in Philosophy, Politics & Economics, and grew up in South London, where I still reside.
NICE THINGS OTHER PEOPLE HAVE SAID ABOUT ME
“A new-age business woman” - Elle
“One of London’s new generation of female CEOs” - Evening Standard
Little Black Book
THE SUNDAY TIMES BESTSELLER
Full of fresh ideas and no-nonsense practical advice, Little Black Book: A Toolkit For Working Women contains everything you need to build a successful self-made career: from money management to building a killer personal brand, via a crash course in networking like a pro, and tips on overcoming creative block. With contributions from trailblazing creative women – including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor-in-Chief Penny Martin, and many more – this is a curation of essential wisdom and hard-won career insights. Whether you're a thinker, a maker, an artist or an entrepreneur, you'll find inspiration for your working life here.
Published by 4th Estate. Sunday Times bestseller. Available on Amazon and from all major booksellers.
“This is the book of the year for working women with drive.”
“Robust, sensible and calm advice… this is a useful and digestible guide to developing the creative career that will most suit you.”
A Little Bird
“A compact gem.”
“A must-read guide for all creative women looking to navigate the world of work.”
I’m the founder of Women Who, a community dedicated to connecting and supporting creative working women, through online content, a weekly newsletter (which you can subscribe to here), our podcast In Good Company, and regular events.
If you’d like to find out more about Women Who and what we do, head over to our website.
If you're a brand, business or individual who'd like to work with us, feel free to get in touch.
I mostly write about my three loves – women, creative culture, and careers – and occasionally also cover fashion, culture and lifestyle. I’ve contributed to publications including i-D, Elle, Refinery29, and The Guardian.
I’m represented by Emma Paterson at Rogers, Coleridge and White.
Marrying brand strategy with cultural insights – and a healthy dose of commercial awareness – is what I do best. Years of experience developing engaging, culturally-relevant brand campaigns at creative powerhouses AMV BBDO and Vice Media mean I’ve worked across a diverse range of brands and categories. Whether you’re an institution or an individual, a brand or an agency – I can help you find the sweet spot where brands, culture and media intersect.
Insights and brand strategy.
Branded content strategy and creation.
Digital and social media strategy.
Strategic and brand partnerships.
Internal comms programming (employee workshops and events).
Speaking and Moderating
I love speaking at events and have done so for organisations including The Guardian, It’s Nice That, The Pool, the London Design Festival, the Ned London, Second Home, UWE Business School, News International, and General Assembly; I've also appeared as a media commentator on BBC Woman's Hour and BBC Sunday Morning Live.
Things I particularly enjoy talking about include women and work, digital culture, brands and media, and the creative industries.
I’m also an experienced moderator, and have hosted numerous events both independently and as part of Women Who.
Wanna work with me? Ask me a question? Send me cool stuff? Here's your chance.